Delivering sustainable business strategies through circular innovation

International training programme for companies in the energy industry

Overview of the training

Energy supply and efficiency is an important challenge for the future, aimed at a carbon-neutral economy.
Knowledge in the field of planning and implementation of sustainable innovations and business strategies is key to successful adaptation of companies to the requirements of environmental policies.

Who is the programme intended for?

The programme is intended for top and middle management as well as experts and project managers in companies that primarily operate in or are associated with energy activities. The content of the programme shall be based on the use of practical examples and shall be aimed at developing innovative solutions for the supply and efficient use of renewable energy, in accordance with the principles of sustainable business operations in companies and adopted climate goals focused at the provision of energy.

The programme is also suitable for the mentioned personnel in energy intensive manufacturing companies, as well as for financial experts and senior management in banking and insurance sectors. The programme is especially oriented to the needs of leaders and experts involved in the development and management of concrete innovation projects, solutions, products, services and processes. It is recommended that more than one person from the same organisation already participating in the innovation field attend the programme. If more than one person from the same organisation attends the programme, the colleagues will be able to transfer the acquired knowledge into use more easily.

The programme is designed in such a way that focusing on practical tasks and specific business projects enables concrete application of the acquired knowledge on one’s own business case or project.

Programme objectives

The basic objective of the programme is to train participants for appropriate design and implementation of breakthrough innovation projects and processes that will contribute to greater sustainability and circular innovation in organisations themselves and along the value chains in which the organisation operates.

In order to make the most of the programme, it is best to include experts and managers who are already planning or implementing a specific breakthrough project in order to make it even better as part of the execution of the programme. This will be achieved with the support of international experts in the field of circular economy and sustainable business, who will provide you with professional support in the development and implementation of the project.

Training certificate

Upon the conclusion of the programme, you receive a Circular Transformation Expert in Energy Sector certificate of completion of the international training programme.

Scope and execution

The programme includes 26 full hours of lectures and workshops, divided into 6 modules, as well as two individual meetings with a mentor to advise you on the design of your own project. By agreement, we can provide additional professional support for the preparation and implementation of the project task, which is one of the requirements for a successfully completed training programme.

Training language: English, with international lecturers and participants
Programme execution: October 2021 – March 2022. Live, on-line and hybrid (depending on the situation)

The group shall be limited to a maximum of 20 participants. We reserve the right to change the date or cancel the training in case of
illness of lecturers or insufficient number of applicants.


You will hear lectures and advice from renowned international experts in the field of circular economy, sustainable business, circular business
models and entrepreneurial innovation. The programme providers are members of the Circular Business Academy lecturers council.

Karin Huber-Heim

Director of CE Forum Austria

Karin is an expert in sustainability and communication with international record and experience. She is consulting organisations worldwide on issues of corporate sustainability and stakeholder relationship management, and is an established international conference speaker.

Slaven Mičković

Senior risk manager, CBA Faculty

Slaven Mićković is an expert associate within the risk department in one of the major banks in Slovenia. He holds a doctorate in information management sciences.

Werner Kössler

Senior sustainability advisor

Werner is an expert in strategic operations and sustainable management with 30 years of experience in various companies and industries, and a member of the Circular Economy Forum Austria.

Christoph Püntmann

Founder and managing Director at HiBrook

Christoph is an experienced banker and financial expert with extensive experience from internationally recognized institutions. His experience comes from managing positions in major financial and banking organizations such as Goldman Sachs, London and Dubai (Executive Director) and Morgan Stanley, London and New York (Vice President).

Christiaan Kraaijenhagen

Entrepreneur & Innovation Strategist at Innoboost

Christiaan Kraaijenhagen, MSc is an Innovation Strategist and Circular Entrepreneur at Innoboost. His expert knowledge lies in the development of sustainable and circular companies in terms of business development, marketing strategy, research and development, production and supply chain management.

Jurij Giacomelli

Founder and Managing Director at CBA

Jurij Giacomelli is the founder of Circular Business Academy (CBA,, a dedicated knowledge platform enabling entrepreneurs, managers, experts, investors and policy-makers to embrace circular business model innovation by creating, exchanging and sharing specific competence and thrive on the civilisational paradigm shift.


Module 1: Introducing the concept of the circular economy and transformation of the business model within the energy sector

  • Introducing the concept of the circular economy, circularity and sustainability
  • Global trends affecting the energy sector (resource efficiency, digitalisation, changes in customer and consumer habits)
  • Dynamics of the regulatory framework: EU Green Deal; CE Action Plan and their impact on the energy sector and large energy consumers
  • Defining a concept of the industry value chain and the “Value Hill”
  • Understanding circular business models (circular product design, optimal use, value recovery), their importance for the circular transformation and their risk profiles
  • Establishing the connection between sustainability and circularity: from SDGs through sustainability strategy to circular innovation

Module 2: Exploiting the potential of the circular business model

  • A comprehensive overview of the circular transformation journey for a company in the energy sector
  • The understanding of the typology of circular business models (circular design, circular use and recovery)
  • Development path of circular transformation and renewal of the business model
  • Transforming a business model into a dynamic value chain to increase circularity: comparing, narrowing, and closing resource flow loops
  • The CAS tool (what it is and how to apply it in a company setting)
  • Improving the potential of business model circularity
  • The understanding of the value chain in the context of circularity
  • Approaches of the circular economy in the energy industries along the energy value chain (circular energy production, circularity fo the UI, symbiosis of industries)

Module 3: Elaborating on opportunities, challenges and risks of a circular business model transformation

  • Elaborating on opportunities, challenges and risks of a circular business model transformation for companies in the energy sector
  • Understanding of digitisation and technologies, their limitations and impact on value creation within the circle for the energy sector – “Tech readiness” – digitisation in 4.0
  • Presenting tools for internal and external business environment analysis (PEST4.0, stakeholder mapping)
  • Redefining competitive advantage in the context of the circular transition
  • Transformation, reporting and KPIs of the organisation – Circular Metrics
  • Development of specific competencies

Module 4: Structure of redesign plan or pilot of a circular project 

  • Transformation project design: risk management and willingness to experiment
  • Where to start? – How to identify breakthrough opportunities and needs
  • Understanding linear and circular risks
  • Structure of the project plan

How to finance your business model transformation

  • The peculiarities of financing circular business models – the relation between the business model typology and risk profiles
  • Understanding linear and circular risks
  • Financial analysis and financial management
  • Available funding options for transforming business models (national, European)
  • Financing circular business models and enabling further growth: approaching external financing opportunities

Module 5: Implementing the circular project plan

  • Leadership challenges
  • Knowledge transfer within the organisation
  • How to pitch – preparation
  • Initial presentations of the circular transformation plan (project) and feedback from the experts

Module 6: Final Transformation plan (project) presentation and feedback

  • Final presentations of innovative circular projects
  • Obtaining an official »Circular Transofrmation Manager Certificate« and closing ceremony